Delta Airlines Essay Example | Topics and Well Written Essays - 1000 words

Delta Airlines - Essay ExampleThe caller-out survived the tough market conditions in the aftermath of 9/11 to become the top player in the industry. Delta Airlines has benefited from implementing innovative marketing strategies. The use of marketing alliances has enabled Delta to increase its travel destination offerings by 54%.A branding strategy allows a follow to charge a premium price for its services magic spell retaining a higher proportion of its customers. Branding strategy develop everyplace time. Delta has been in the industry over 85 years. Delta has been able to increase the value of its brand by being a good bodily citizen. The fellowship has great environmental record. The familiarity hired ENSR, a leading environmental service supplier to implement a recycling program in order to reduce the amount of waste generated in its flights (Lohas, 2007).The grand marketing strategy Delta is utilizing is a differentiation strategy. Differentiated marketing involves opera ting in several(prenominal) market segments and designing products or special service offering for each segment (Kotler, 2003). Two factors that enabled the come with to differentiate itself from its competition are product variety and the quality of its service offerings. With the help of marketing alliances and unions the company is able offer its customer 572 different travel destinations.The companys ability to enter into partnership agreements with other airlines allowed the enterprise to increase its target market. The marketing alliances at Delta have increased the scope of the companies market. The companys customer profile includes both business travelers and people who travel in leisure trips. The markets the company targets are not limited to domestic travelers. The marketing alliances Delta established helped the company increase its presence in foreign marketplaces.Delta airlines utilizes a segmentation marketing strategy. The company uses its strategic alliance as to ol to enter different